Specialist school and workplace ticketing platform ShuttleID has launched a new branding add-on offering operators their own branded version of its system which requires no upfront investment or set-up fee and is available with a monthly subscription. ShuttleID’s platform encompasses mobile ticketing, secure payment processing, efficient booking capabilities, real-time service alerts, vehicle tracking, and boarding notifications consolidated into a single system.
Launched in 2019, passengers can use the central ShuttleID Passenger Portal to access bus passes, passenger information and the capability to book and pay for travel. The introduction of the branding add-on now allows operators not just to tap into the platform’s existing benefits but also to wield full control over the passenger experience, the company says, customising it to align with their own brand identity. The new feature can be applied for existing users as well as new ones.
Lakeside Coaches is a long-standing ShuttleID customer that has upgraded to incorporate its own branding. Gareth Davies, a director at Lakeside Coaches, said: “Chris and the team at ShuttleID have been a long term partner of ours ever since we entered retail ticketing on home-to-school and home-to-work routes. As our routes have grown and we have taken over other long established coach operators we have a need to introduce a white labelled version of ShuttleID that is geared toward our specific local brands.
“The objective is for customers to be sure they have landed in the right place to sign up and purchase their tickets. To see the portal branded in their operators’ theme gives them that confidence and is the key next step in our development in this field.”
ShuttleID director Chris Bell commented: “Branding has been a long-standing feature requested by operators and we’re pleased to now be able to offer this to customers. We strive to put operators in the driving seat with great technology that is simple to use.
“We anticipate that our latest offer will resonate with operators who have hesitated to adopt similar technology due to a desire to retain control and their brand identity. With minimal upfront capital requirements and fortified by our 90-day money-back guarantee, we believe we present the lowest-risk option for operators seeking a straightforward solution to managing school and staff shuttle services.”
