A new look and lower fares hope to entice passengers onto Shrewsbury’s park & ride routes
New look park and ride buses hit the streets of Shrewsbury on19 September as part of moves to improve bus services across the Shropshire Council area. The council has worked with Arriva, the current operator of Shrewsbury park & ride, to give the buses an updated and, it says, much-needed rebrand. The council hopes that all the Shrewsbury park & ride buses will have been rebranded by the end of October.
The rebranding follows the recent introduction of a £1 return fare – half the normal price – on the town’s three park & ride services until the end of March next year, both of which have been made possible by the award of £1.8m of improvement funding from the Department for Transport.
Ian Nellins, Shropshire Council’s deputy Leader and Cabinet member with responsibility for public transport, said: “Park & ride is a brilliant way to travel in and out of Shrewsbury. We hope these eye-catching newly rebranded buses – along with the special fare of just £1 return – will grab people’s attention and encourage them to use the service when visiting the town centre. By using park & ride you won’t have the worry of finding or paying for a parking space, and will be helping to keep the town centre free of congestion and unnecessary traffic.”
