A new update could help to target information and prevent information overload, its designers say
Passenger is celebrating the launch of personalised travel alerts in its white-label (operator-branded) mobile app product, used by over 40 bus companies across the UK to sell tickets and provide travel information.
The company says the app’s new capability is designed to keep customers informed about the changes that matter most to them and uses existing data to deliver real-time notifications about planned and unplanned changes on a network in a targeted, relevant, and frictionless way for operators and customers. Personalised travel alerts will allow customers to receive app push notifications directly related to their travel preferences, using their favourite services and stops to determine relevancy. This personalised approach, says Passenger, ensures that communications help customers stay informed without feeling overwhelmed by unnecessary updates and replacing the need to broadcast on social media channels where customers are bombarded with notifications and risk information overload. Personalised travel alerts can also significantly reduce operational costs by reducing the need for customer support, says Passenger, which explains that when customers are informed proactively, they are less likely to contact customer service teams, saving an estimated £5 to £12 per contact.
CEO of Passenger Tom Quay commented: “Introducing personalised travel alerts to the Passenger app solution is another huge milestone for us this year. Operators are working hard, day in and day out, to deliver local bus services that customers can trust. This latest update uses existing information from operators and delivers it proactively to customers in a highly targeted way. This update has the potential to be game-changing for passengers.”
