The EasyPark Group, which comprises EasyPark, ticketing specialist Flowbird, Parkopedia, RingGo, and ParkMobile has revealed a new corporate parent company and brand, Arrive, with what it calls a shared vision to make cities more liveable.
The Group, which supplies digital parking and mobility solutions, unveiled the new name and identity which it says will better align
with its vision to make cities more livable and replace the EasyPark Group and Flowbird Group names, becoming the overarching parent company for the consumer brands EasyPark, Flowbird, ParkMobile, Parkopedia, RingGo, Yellowbrick, Your Parking Space and other brands within the organisation.
“I’m very excited to be able to celebrate the reveal of our company’s new name and brand, Arrive,” said CEO Cameron Clayton. “Our exponential growth over the past 12 months, especially with the integration of Flowbird and Parkopedia, has dramatically expanded our scope of business and product offerings. We need a corporate structure and identity that mirrors our entire portfolio – moving beyond just parking.”
“Arrive’s vision of making cities more livable is an inherited testament to the work EasyPark Group, Flowbird Group, and Parkopedia achieved individually over the last 20 years. We are building the world’s leading global mobility platform. We can’t do it alone, we can only do it together with cities, with riders and with drivers. Arrive is tomorrow’s mobility platform.”
The company says that its new visual identity draws inspiration from the dynamic energy of urban environments, with a colour palette and imagery chosen to evoke optimism and clarity, featuring warm tones, blue skies, and light, airy compositions that convey a sense of possibility and forward momentum.
The consumer brands and mobile apps will remain unaffected for the foreseeable future, the company says, and Arrive will act as the predominant corporate body to the consumer brands.
