The simultaneous launch of three Coach Travel Group operator holiday brochures has been a resounding success for the businesses, with almost £3m of revenue generated in the first month alone
The Coach Travel Group says it is delighted by the success of its recent coordinated brochure launch across multiple brands. Three of its operators, namely Johnsons Coaches, Barnes Coaches and Jones Holidays, unveiled their 2025 holiday programmes in the same week, achieving a combined 3,250 bookings for 5,718 passengers, and earning some £2.93 million in revenue during the brochure launch month alone.
The operator described the achievement as the result of a united approach, where all three businesses worked collaboratively to deliver a strong, engaging launch campaign. “The exchange of ideas among the three brands has significantly enhanced each of their local offerings, as reflected in these outstanding sales results. This ongoing collaboration will continue to deliver a more diverse and compelling product range for our customers,” said Holiday & Tours Development Lead Matt Barnes.
The Group says the milestone reflects its guiding principles of collaboration, trust and growth, with operators working together to achieve shared success, building on strong relationships and creating opportunities for future development. It says it is looking forward to continuing on its journey of innovation and community support, ensuring each of its brands remains a trusted choice for travel.
