Parkeon has equipped Arriva’s entire UK fleet of 4,000 buses with ITSO-enabled smart ticketing technology, along with playing a prominent role in supporting the Arriva Bus App innovation.
Arriva uses the inbuilt RTIG over-the-air functionality of Parkeon’s Wayfarer200 ticketing platform to collect schedule information and precise vehicle GPS location data, enabling customers to receive real-time journey information. In addition, the data collected by Parkeon’s on-vehicle systems supports the feed to Google Transit maps that enable customers to view exact vehicle location on their smart phones. “All these innovations empower our customers and enable them to make more informed decisions around travel,” said Mike Woodhouse, Arriva Senior Marketing Manager for digital channels and customer relationship management.
“We’ve had some excellent reviews. Customers can see in real time where their bus is, which means they can make best use of their time, and optimize when they leave the house, the office or wherever they happen to be, to perfection.”
Arriva and Parkeon are currently considering integrating open payment systems such as contactless EMV, and mobile payments such as Apple Pay or Android Pay. In the meantime, the companies continue to collaborate on the rollout of ITSO concessionary and commercial smartcard schemes across the country.
