Attending an exhibition as either an exhibitor or visitor requires a significant time and monetary investment. After all, time out of the depot at an exhibition means time not spent on day-to-day operations. With shows such as the Coach and Bus Show 2018 at the start of October and the Euro Bus Expo 2018 following on a few weeks later at the end of October, now is a good time to consider how to get the best out of attending exhibitions. Adam Bernstein offers advice
As an exhibitor
Join the scouts
Before paying out thousands on exhibitor fees, it’s important to scout out the show you’re thinking of exhibiting at by going as an attendee. Not only will you gain an understanding of the layout (which will help determine where you buy a stand), you may also learn more about how the competition exhibits. Quite simply, use the scouting trip to see what catches your eye from other exhibitors and emulate it.
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