Toronto-based travel technology company Betterez has announced a partnership agreement with Hannon Coach, which operates an express coach service operating between Northern Ireland and Scotland, and has ambitions to run more services across Northern Ireland.
“Coach and bus travel in Northern Ireland is growing in popularity as a mode of transportation for locals, business travelers, and tourists alike. Hannon Coach is a leading coach operator in the region, and we’re excited they selected Betterez to power their continued ridership growth and upcoming business expansion,” said Mike Van Horn, Vice President of Sales at Betterez. “Hannon’s multi-modal model aligns well with the Betterez vision of powering seamless connections among multiple bus and coach operators and other modes of travel.”
Owen McLaughlin, Group Marketing Manager for Hannon, said “Our experience in the commercial transport industry and our partnerships with key industry bodies, ferry operators and other transport organisations allow us to provide a level of professionalism and reliability that few other coach operators in the region can match. We applied this high standard when modernising our reservation system, and ultimately selected Betterez because of their experience in enhancing customer experiences through digitalisation, their continuous focus on developing innovative features, and we needed a solution that would improve efficiencies in marketing and day-to-day operations.”
Betterez provides an integrated platform for all sales channels, with products such as booklets and passes, real time capacity management, advanced seat maps, bus side scanning, loyalty program and dynamic pricing.
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