IOW Tours ceased trading on Wednesday 7 October, citing the Covid-19 pandemic as a cause. “We have tried so hard for you, our more than loyal customers, to keep our heads above water,” the company said in a statement online. “We have worked hard to cancel/postpone/refund what is now nearly 30,000 customers but with over 90% of our trade for the year wiped out by Covid-19 and with cancellations now coming in for 2021, we find we are unable to continue.”
The firm reassured those who had booked that their money was protected. It was a member of the CPT and held a bond under the Bonded Coach Holidays scheme.