Go North East joined forces with anti-racism charity Show Racism the Red Card for Wear Red Day on Friday 16 October.
Wear Red Day is Show Racism the Red Card’s annual event that takes place across England, Wales and Scotland. It is now in its sixth year, and is a national day of action which encourages schools, businesses and individuals to wear red and donate money to help fund anti-racism education for young people and adults across the UK.
Go North East encouraged its team members to show their support and help raise money for Show Racism the Red Card, whilst also substituting part of their uniform with bright red clothing. Money raised on the day enables Show Racism the Red Card’s education and campaign workers to work with more young people and adults, all to tackle racism in society.
Go North East Managing Director, Martijn Gilbert, said: “We’re delighted to be getting involved with Show Racism the Red Card and their annual Wear Red Day. The charity does so much good, helping challenge racism in society and we want to follow in their footsteps.
“We’re already starting to see some amazing work come out of our ‘One Team GNE’ diversity, inclusivity and improvement initiative, and by being involved with Wear Red Day we hope we help raise some funds to educate young people and adults across the country.”
Show Racism the Red Card’s Chief Executive, Ged Grebby, added: “It’s really inspirational that an essential service like Go North East is supporting Wear Red Day and the anti-racism work of Show Racism the Red Card. We are honoured to have the drivers and depot teams from Go North East wearing red and standing with us on 16 October. A great company supporting a great cause.”
