Adventure Travel consults on fares for future

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Adventure Travel is owned by the Comfort Delgro group. ADVENTURE TRAVEL

South Wales-based Adventure Travel has called on passengers to steer its new fare structure to reflect the changing world post-pandemic, particularly taking on board the changing needs of commuters.

The firm is conducting a passenger survey to find out what its users want from public transport going forward and says it will adapt its strategy accordingly. The online survey asks for feedback on fares and its ticketing structure, as well as asking for suggestions on how period tickets could work better for users.

Flexible working as a result of the pandemic means that the five days a week commute is no longer normal for most workers, and to address this change, Adventure Travel says it wants to introduce a more accommodating fare structure.

Adam Keen, Managing Director of Adventure Travel, said: “It is clear that bus travel needs to adapt significantly, not just in terms of timetables and scheduling, but also where ticketing is concerned. The flexibility that many people now have in their working week needs to be reflected in their transport options. We want to ask passengers – including existing customers and potential new customers – what they want and need, so that our policies and strategies are driven by them. Not all bus companies are the same and here at Adventure Travel, we want our passengers to lead the decisions that affect them so that bus services are genuinely useful and flexible.”

The survey can be found at: