Adverta announces bus advertising contract with Johnsons Coaches

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The contract will include the operator’s bus services in Stratford, Coventry, Leamington Spa, Solihull and Birmingham. MIKE SHEATHER

Bus advertising specialists, Adverta, has announced a contract with Johnsons Coach and Bus Travel of Henley-in-Arden. [wlm_nonmember][…]

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The Warwickshire operator’s vehicles will provide mobile platforms for advertising local businesses, with plans for the advertising to be rolled out in Stratford, Coventry, Redditch, Leamington Spa, Solihull and Birmingham.

Peter Johnson, Operations Director for Johnsons, said: “We are delighted to be working with Adverta. We have a great relationship with our travel community and this sort of partnership can only add worth to our reputation and status making our customers aware of other business’ products and services. We can’t wait to get this project on the road.”

Mike Terry, Commercial Director of Adverta, added: “Adverta is thrilled to be working with Johnsons Quality Coach and Bus Travel; a great independent bus fleet with a fine reputation, offering our advertisers opportunities to advertise in parts of the West Midlands we hadn’t previously been able to provide.

“The staff at Johnsons have been incredibly helpful and accommodating and, with our many years of expertise, I am sure our relationship will be very successful for many years to come. We are eager to get started.”

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