We live in a highly competitive world where passengers have several options open to them when travelling. Road, rail, air, Uber – the need to advertise and stand out has never been stronger.
Despite this, one thing has not altered; the need to follow the rules when it comes to advertising. Yes, to an extent an operator can do what it wants. However, by ignoring the rules a tailwind of discomfort is sure to follow.
Consider the trouble with the Advertising Standards Authority (ASA) that National Express Group plc found itself in last March (2016).[…]
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