Advertising: it’s a minefield out there

News stories are free to read. Click here for full access to all the features, articles and archive from only £8.99.
For services, anything that is said or written to the consumer by the provider about it or the service will be deemed to be part of the contract for the service. JADE SMITH

We live in a highly competitive world where passengers have several options open to them when travelling. Road, rail, air, Uber – the need to advertise and stand out has never been stronger.

https://www.lcclub.co.uk/l0x340qa9j Despite this, one thing has not altered; the need to follow the rules when it comes to advertising. Yes, to an extent an operator can do what it wants. However, by ignoring the rules a tailwind of discomfort is sure to follow.

https://worthcompare.com/e4087pu1v Consider the trouble with the Advertising Standards Authority (ASA) that National Express Group plc found itself in last March (2016).[…]

Tramadol Purchase Fedex Are you enjoying this feature? Why not subscribe to continue reading?

Real Tramadol Online Subscribe for 4 issues/weeks from only £2.99
Or login if you are already a subscriber

By subscribing you will benefit from:

  • Operator & Supplier Profiles
  • Face-to-Face Interviews
  • Lastest News
  • Test Drives and Reviews
  • Legal Updates
  • Route Focus
  • Industry Insider Opinions
  • Passenger Perspective
  • Vehicle Launches
  • and much more!