Advertising: it’s a minefield out there

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For services, anything that is said or written to the consumer by the provider about it or the service will be deemed to be part of the contract for the service. JADE SMITH

We live in a highly competitive world where passengers have several options open to them when travelling. Road, rail, air, Uber – the need to advertise and stand out has never been stronger.

Despite this, one thing has not altered; the need to follow the rules when it comes to advertising. Yes, to an extent an operator can do what it wants. However, by ignoring the rules a tailwind of discomfort is sure to follow.

Consider the trouble with the Advertising Standards Authority (ASA) that National Express Group plc found itself in last March (2016).[…]

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