All aboard the smart bus

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Phil Bulman, Head of Transportation at management consultancy Vendigital, investigates how bus operators should approach the introduction of ‘smart’ technology

According to new findings from industry watchdog Transport Focus, onboard facilities such as contactless and mobile ticketing, USB charging points and WiFi are key to attracting and retaining the largest demographic of UK bus passengers. But at a time when many bus operators are facing financial pressures, how should they respond?

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