Alpine Travel drivers recognised for safe and efficient driving

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Independent North Wales coach operator Alpine Travel is celebrating as more members of its driving team achieve GreenRoad Fleet Elite status. The GreenRoad advanced safety and telematics system, which continuously checks driving manoeuvres and helps improve fuel efficiency, has been in use by Alpine since 2012.

Fleet Elite status is awarded to drivers when their driving safety, as reflected in GreenRoad’s objective driver Risk Scores, are exceptional for an entire year. Ten of Alpine Travel’s drivers have been awarded Fleet Elite status and a special badge, with two achieving gold awards, four achieving silver awards, and four achieving bronze awards. Five further members of the driving team are celebrating having achieved the Master Fleet Elite status for maintaining the gold rating for four or more consecutive years.

“When we first began using GreenRoad in 2012, our goal was to minimise our carbon emissions and to improve the customer experience,” said Chris Owens, Alpine Travel’s Managing Director. “But over time, we have achieved so much more. Within a short period of time, our ‘risky manoeuvres’ fell by 60%, and, with them, our incident levels, fuel usage and maintenance costs. Our drivers embrace the system and take pride in their improving safety scores, and I’m delighted to see so many of our drivers now achieving the Fleet Elite Awards, they are a credit to our organisation and continue to deliver impressive scores, demonstrating Alpine’s ongoing investment in our driving team.”