An operator’s best friend

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CCTV and telematics have come on leaps and bounds in recent years. One company at the forefront of the industry is Centrad. John Lewis spoke to its founder and owner to find out more

Geoff Cross is uniquely placed when it comes to advising bus operators on how best to ensure the safety and security of passengers and drivers. That’s because the founder and owner of onboard CCTV and telematics specialist Centrad ran his own bus company in Birmingham for 15 years.

“I started Central Buses back in 2003 with just one bus,” he recalled. “By the time I sold it to Rotala in February 2018 however I had 32, and employed 60 staff across three depots. Having operated a fleet myself I know what the challenges are, and I believe I know the solutions.”

His interest in CCTV was triggered after Central Buses was on the receiving end of a steady stream of what he refers to as phantom insurance claims; dishonest attempts by unscrupulous passengers to defraud his firm by alleging they had been injured as a consequence of the conduct of one of his drivers at the wheel.
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