Arriva adds Sapphire sparkle to Stevenage-Luton services

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Arriva South East has announced the extension of its Sapphire brand to services 100, 101 and 102, which run between Stevenage town centre and Luton town centre, from January 17.

Representing an investment of £170,000, the seven single-decker buses in their two-tone blue livery have been refurbished with a high-tech features to enhance the journey experience. This includes free WiFi, charging points for mobile phones and laptops and onboard screens displaying up-to-date passenger information.

Sapphire also provides audio and visual announcements as the bus approaches stops along the route. The vehicles also feature eco-leather seating.

Arriva Marketing Manager, Richard Lewis, said: “We are delighted to have invested a significant amount of money to upgrade the service we can offer our customers on the route between Stevenage and Luton.

“The free WiFi on these buses will allow people to make the most of their time while on the move, giving the opportunity to chat with friends, catch up on emails, browse the internet or do some online shopping.

“The buses even have USB and three-pin power sockets adjacent to each seat to allow mobile phones, laptops and other devices to be charged.

“Another new feature on each bus is the audio-visual display that will announce the next bus stop to be called at as the bus moves along the route, giving reassurance to those who might be unfamiliar with the area and being a great help to the visually impaired.”

The Sapphire 100, 101 and 102 services were officially launched to the public at Stevenage Bus Station on Saturday, January 16.