Arriva Southern Counties has launched new MAX branding for its service between Southend and Basildon.
Five refurbished Wight Eclipse Urban-bodied Volvo B7RLEs have received smart eco-leather seating, free on-board WiFi and a new MAX livery. They are now running on Arriva’s Service 5 following an inspection by Southend Member of Parliament James Duddridge and Sir David Amess, the Mayors of Southend and Castle Point and the Deputy Mayor of Basildon.
Arriva Marketing Manager, Richard Lewis, said: “We’re pleased to have invested in this vehicle upgrade to give our Service 5 customers an improved journey experience and we hope that the striking new ‘MAX’ livery will increase awareness of the service to encourage more people to start using it.
“Our customers in other areas clearly like free WiFi on their buses and we are sure that this feature will become just as popular on this route as they travel through Westcliff, Leigh-on-Sea, Hadleigh, Thundersley and Benfleet.”
Arriva’s Service 5 runs every half an hour for the main part of the day on Mondays to Saturdays, running mainly along the A13 but serving Leigh town centre between Chalkwell and Hadleigh.
Full details of all Arriva services in the Southend, Castle Point and Basildon area, including arrangements for services over the Christmas and New Year period, can be found online at arrivabus.co.uk/southend, by calling 0344 800 4411 or by visiting the Travel Shop in Southend Travel Centre.