Arriva’s prize advent calendar

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Arriva North West are encouraging more passengers on the bus this December with festive prizes

From tomorrow (1st December) Arriva North West bus tickets will feature a unique Advent-ure promotional code providing passengers with the opportunity to win daily prizes (including tablets, cameras and TVs). The prizes are hidden behind digital advent calendar windows on a micro site, created and developed by the IF agency. Winners will be notified by email, but do not feel disheartened if you do not get lucky as all entrants will be placed into the prize draw for a holiday.

Julie Linforth at Arriva North West added:The concept of ‘Advent-ure’ really captures the essence of Christmas and communicates our core messages around the benefits of catching a bus in December.”