The 99 Beach Bus service, jointly operated by Go-Ahead Group-owned Morebus and the New Forest National Park Authority, has relaunched for the 2017 summer holidays.
Operating along the Hampshire coastline, the service is an enhancement to route 112, which usually runs only on Tuesdays, Thursdays and Saturdays.
The Beach Bus – running from Sunday, July 23 to Saturday, September 2 – operates daily between Lymington and Hythe, and also serves Lepe Beach.
“We’re delighted by the response we’ve already had for this seasonal service,” said Morebus Communications Manager, Nikki Honer.
“It’s an excellent way of encouraging those living in and visiting the area to use sustainable transport, while providing a boost and additional business to many of the region’s superb tourist attractions.
“Even though the weather hasn’t been great so far, it’s wonderful to see people still making good use of the Beach Bus.
“It’s proving popular, and I believe that’s proof we’ve got the route just right.
“We also offer those travelling with us 20% off entry at attractions along the way when they show their Beach Bus ticket, as well as a 99 ice cream to enjoy at Lepe.”
Mark Holroyd, Transport and Tourism Manager at the New Forest National Park Authority said: “The Beach Bus offers an interesting way to travel to the seaside and other attractions as customers can hop-on-and-hop-off along the way.
“This year, passengers boarding Morebus’ route 112 at smaller villages along the way – including East Boldre, Norleywood, Pilley and Boldre – can change onto the 99 at Beaulieu.
“We are very grateful to New Forest Ice Cream and ExxonMobil, who are sponsoring the Beach Bus.”