Best Western names Norman Allen as top wholesaler

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Best Western Hotels GB has awarded Norman Allen Group Travel its ‘Wholesaler of the Year’ award for 2014.

The Hereford-based wholesaler and group tour operator has long worked with the hotel consortium for both its brochure tours and ad-hoc private groups.

Andy Holmes, UK Commercial Manager for NormanAllen, said: “Our clients like the personal, often family run hotels, but with the quality assurance that Best Western membership brings. When the Best Western Coach Friendly Charter was introduced the reasons to book with Best Western simply increased. We are delighted to have won this award.”

Best Western has 280 hotels in the UK and has been operating in the country for over 30 years. This is not quite as long as NAGT, who in 1972 began offering group tours in Britain, Europe and more recently worldwide by air. Its clients include UK coach tour operators, group travel organisers and overseas group tour operators.