BMW and Daimler to combine mobility services to take on tech firms

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BMW and Daimler have signed an agreement to merge their mobility services business units.

Subject to examination and approval by competition authorities, the two companies plan to combine and strategically expand their existing on-demand car sharing, ride-hailing, parking, charging and multimodality services. Each company will hold a 50% stake in a joint-venture model.

Harald Krüger, Chairman of the Board of Management of BMW AG, said: “The BMW Group is shaping future mobility and striking out in new directions to do so. Combining our mobility services as planned will create a unique digital ecosystem.

“This alliance will make it easier for our customers to discover the emission-free mobility of the future. We remain competitors when it comes to the best premium vehicles. The planned merger of our mobility services will pool our resources and sends a strong signal to our new competitors.”

Dieter Zetsche, Chairman of the Board of Management of Daimler AG and head of Mercedes-Benz Cars, added: “As pioneers in automotive engineering, we will not leave the task of shaping future urban mobility to others. There will be more people than ever before without a car who will still want to be extremely mobile. We want to combine our expertise and experience to develop a unique, sustainable ecosystem for urban mobility.”