Busmark survey results unveiled

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The Chartered Institute of Logistics and Transport (CILT) has released findings from a detailed survey of coach and bus operators.

The results of the survey reflect on the state of the industry in the UK in 2014/2015 and have been published in advance of the launch of CILT’s new sector-specific benchmarking club for the coach and bus industry; Busmark. The official launch of Busmark will take place in May 2015.

Findings from the survey include:

  • 85% of the coach and bus companies surveyed give support to local charitable causes and local community activities;
  • Companies in the survey have more than 15% of staff from ethnic minorities and more than 10% female; and
  • Almost two thirds of operators have invested in modern technology to help passengers and improve their operations.

Busmark will enable operators of all sizes to join this sector-specific benchmarking club. An annual survey will be analysed by specialist CILT staff, returning detailed feedback to each club member in a traffic light format showing how they compare with their peers.

Operators will meet quarterly to consider and debate solutions to the challenges faced by Busmark members as well as discuss modern business innovation, all of which is aimed at improving the quality of service to their passengers.

Austin Birks, Chairman of the Busmark Steering Committee said: “Busmark has captured the attention of the UK Bus industry already, with operators of various fleet sizes from across the UK jumping on board to see how they perform, what they do well and how they might improve.

“Benchmarking identifies best practice, as well as any room for performance improvement, that can help drive the continuous improvement of operations and service delivery – Busmark has been designed to improve the product to the people who really count, the passengers.”