The former management team at National Holidays and Caledonian Travel have announced the launch of Caledonian Leisure Ltd, following their acquisition of the Caledonian Travel and UKBreakaways.com brands and business assets.
Both Caledonian Travel and UKBreakaways.com went into administration in May following the collapse of parent company Specialist Leisure Group.
The new company will be headed by former Managing Director Graham Rogers, Commercial Director Martin Lock and Product Director Carl Brackenbury, who previously spearheaded the growth of National Holidays to serve over 500,000 holiday customers every year with an annual turnover in excess of £90 million.
Caledonian Travel had operated short breaks and holidays by coach from Scotland for over 30 years. The new firm says it plans to build on the success and heritage of the Caledonian Travel brand by expanding into the North of England with new departure points across the North East and Yorkshire.
Graham Rogers commented: “We are thrilled to confirm the launch of Caledonian Leisure Ltd with the acquisition of Caledonian Travel and UKBreakaways.com.
“With over 130 years’ collective experience between the management team in the coach travel sector, we believe we have a firm understanding of what the customer wants: good quality products at sensational value. Staycations will be the holiday of choice for many over the coming months, and we are looking forward to developing a range of new and exciting breaks and holidays for our customers to enjoy, details of which will be released shortly.”
Martin Lock added: “Caledonian Travel has been Scotland’s leading coach holiday provider for over 30 years, and we are keen to restore the brand as an innovative provider of short breaks and holidays by coach. Expanding into the North of England represents an exciting opportunity to grow the Caledonian Travel brand further afield, and we look forward to welcoming new faces onto our coaches as well as loyal customers who have holidayed with us for many years.
“We also believe there is huge scope to develop UKBreakaways.com into a major holiday brand due to the wide range of fun and innovative short breaks it offers at unbeatable prices but with greater freedom of travel options.”