Go-Ahead recently launched its ‘Women in Bus’ network, part of its plan to create a more balanced and diverse industry. Angela Youngman reports
Traditionally, the bus industry has been regarded as a man’s world, but Go-Ahead is preparing to challenge that image. Siobhan Morrison, Group People Director at The Go-Ahead Group said: “We are looking to double our female workforce from 11.2% across the UK and Ireland to 20% by 2025. We want to ensure employment opportunities are open to the widest possible talent pool and are targeting all levels of the business from drivers to senior management.”
She stressed that the aim is to create a level playing field for everyone, building a culture that enables “our people and business to thrive.” To achieve this ambitious gender target, Go-Ahead has launched ‘Women in Bus,’ a major new business initiative. Based on the highly successful ‘Women in Rail’ movement, Women in Bus is an industry-first for bus.
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