From 28 June, Cheltenham Borough Council introduced an eighteen month trial to reduce the amount of traffic travelling through the town, to cut pollution and make the town more pedestrian friendly.
The initial introduction saw signs being put up, but these have been widely ignored, so from the 1 August further signage and traffic calming was introduced.
Richard Sharman was there to witness the first day of the changes and can confirm that the additional signage and changes to the road layout opposite the Royal Well Bus Station have certainly made a difference with cars avoiding the authorised vehicles only lane. Going forward, this change will effect coach operators that are not operating public or express services as they will no longer be able to use this route to travel toward the racecourse.
The most direct route to the M5 will now be turning right and then immediately left (past the small car park) out of Royal Well Bus Station then right onto St.Georges Road. Turning left out of the bus station and staying in the right hand lane will bring you to The Promenade and onto all other routes out of the town.