Travel app specialist Citymapper, part of transit technology provider Via, has announced the launch of its first-ever mobile ticketing integration, with National Express West Midlands (NXWM). The operator’s bus tickets are now available within the Citymapper app, through an integration with fare payments platform Masabi, offering an ‘all-in-one’ plan, pay and travel experience. NXWM says the collaboration is a key component of its plan to provide more integrated and environmentally friendly mobility options to users.
Bus Strategy & Commercial Director for National Express Antony Goozee said: “As the landscape of public transport continues to evolve, it’s important that we provide customers with a convenient bus journey planning and ticketing experience. We are thrilled to announce our partnership with Citymapper, and by integrating our bus services and tickets with their user-friendly app we are providing new and existing passengers with seamless access to greener, easier transport options.”
Chief Product Officer at Via Nithya Sowrirajan added: “Via believes in a world where everyone has access to efficient, affordable mobility. This partnership between Citymapper, Masabi and National Express West Midlands moves us all closer to that vision by making it easier for more riders to discover, plan and pay for public transport. This in turn will empower more riders to use public transport more often.
“We’re thrilled to debut this offering in the West Midlands and look forward to working with other leading agencies and authorities to offer this seamless experience in their own communities.”