CityZap promotes ‘back to bus’

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Transdev helps entice users ‘back to bus’ with £1 inter-city fares during August

Transdev’s Cityzap says it has played its part in encouraging users back on board buses with what the operator said were the ‘cheapest turn up and go inter-city return fares in Britain.’

All return tickets on its express service linking Leeds and York were reduced to £1 throughout August, which it said represented a saving of up to £18.20 on the cost of the same journey by train.

The offer ran seven days a week throughout August, building on a previous Wednesday-only offer. Transdev CEO Alex Hornby said: “We’ve been so encouraged by the success of our current Cityzap £1 return fare deal on Wednesdays that we decided to offer it to all our current and new customers, seven days a week throughout August.

“We invested £1.4 million in December of last year to create all-new fleet of five buses for our Cityzap express, each one built in Britain to our exclusive ‘Sky Class’ specification to attract people to switch from the car and the train to buses that people are proud to be seen on. Our service runs direct between the two cities and takes customers straight to the heart of both, without parking charges or long walks to and from the railway station. With this incredible low fare, we hope to welcome many more people onto Cityzap and at the same time, deliver a welcome boost to the visitor economy in both York and Leeds in this staycation summer.”

Transdev said it wanted to drive forward the ‘back to bus’ recovery by reducing fares on its Cityzap service throughout August. TRANSDEV