Alan Payling looks at weddings and asks whether this is a market where coach operators can promote themselves to newly-weds, their families and their guests and build some worthwhile long-term relationships
Two things happened recently that caused me to think about weddings and the coach trade. I was in Wells and a couple of coaches from Berry’s of Taunton in Somerset dropped off a big wedding party in the city centre for a reception at the Bishop’s Palace. Then, the next time I was in Sainsbury’s in Torquay, when I was on my way out of the store, I had a look at the rack that contains leaflets and booklets promoting local attractions. One booklet caught my eye: it was entitled ‘Getting Married in Devon 2019/20.’ Thinking about the business that Berry’s had picked up on someone’s big day, I put a copy in my bag and took it home.
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