C’mon driver, get us to the church on time…

News stories are free to read. Click here for full access to all the features, articles and archive from only £8.99.
Wedding work could be good for business in the short and long term. CHRIS SAMPSON WIKIMEDIA COMMONS

Alan Payling looks at weddings and asks whether this is a market where coach operators can promote themselves to newly-weds, their families and their guests and build some worthwhile long-term relationships

Two things happened recently that caused me to think about weddings and the coach trade. I was in Wells and a couple of coaches from Berry’s of Taunton in Somerset dropped off a big wedding party in the city centre for a reception at the Bishop’s Palace. Then, the next time I was in Sainsbury’s in Torquay, when I was on my way out of the store, I had a look at the rack that contains leaflets and booklets promoting local attractions. One booklet caught my eye: it was entitled ‘Getting Married in Devon 2019/20.’ Thinking about the business that Berry’s had picked up on someone’s big day, I put a copy in my bag and took it home.

Are you enjoying this feature? Why not subscribe to continue reading?

Subscribe for 4 issues/weeks from only £2.99
Or login if you are already a subscriber

By subscribing you will benefit from:

  • Operator & Supplier Profiles
  • Face-to-Face Interviews
  • Lastest News
  • Test Drives and Reviews
  • Legal Updates
  • Route Focus
  • Industry Insider Opinions
  • Passenger Perspective
  • Vehicle Launches
  • and much more!