The order from the new group signifies the start of a plan to modernise its fleet, leveraging its combined buying power
The Coach Travel Group says it is proud to announce a significant investment in its combined fleet with the purchase of 42 brand-new Scania Touring coaches. The company says the order marks a bold step forward in its commitment to modernising its vehicles, ensuring the highest customer experience. The announcement was made at Euro Bus Expo, where The Coach Travel Group and Scania UK officially unveiled the partnership.
“We are thrilled to strengthen our fleet with these new Scania Touring coaches. This deal is just one part of the company’s ongoing strategy to deliver unrivalled group travel experiences,” said CEO at The Coach Travel Group Tom Stables. “The new Scania Touring coaches are equipped with state-of-the-art features designed to enhance passenger comfort, vehicle reliability, sustainability and safety. Our passengers will benefit from luxurious seating, advanced climate control, and on-board entertainment systems, ensuring every journey is one to remember.”
Retail Sales Manager for Scania UK Lee Wale said: “We’re proud to be working with The Coach Travel Group. Our shared values and ability to bring people together is what makes this such a great partnership. This agreement showcases the synergies between the two organisations and our ambitions to do the right thing for both our customers and the environment. This is the first step on our journey to delivering a sustainable transport solution together.”
The Coach Travel Group consists of Alpine Travel, Barnes Coaches, Coatham Coaches, JH Coaches, Johnsons Coaches, The Ready Group, Swans Travel and Whittles. Formed in June 2024, it has approximately 700 employees and 450 vehicles in its combined fleet.
Tom added: “The combination of fuel economy, passenger comfort and generous luggage capacity, makes the Scania Touring an attractive choice. Going by coach is already one of the most sustainable and environmentally friendly ways to travel. Scania’s energy-efficient powertrain technology means that The Coach Travel Group can benefit from lower operating costs, while reducing carbon emissions.
“Our purchase represents the latest chapter in The Coach Travel Group’s partnership with Scania, a world leader in transport solutions. Together we can continue to set benchmarks in service reliability, fleet quality and operational efficiency.
“Scania’s commitment to delivering cutting-edge, eco-friendly group travel solutions perfectly aligns with The Coach Travel Group’s values and goals. Our partnership continues to boost the company’s reputation for excellence and innovation within the industry, ensuring customers receive the best possible service.”
