Compass Travel will develop high-quality, brand-consistent bus stop timetable displays to increase patronage in East and West Sussex with Omnibus solution OmniStopDesign. The displays will align with the standards set for Surrey’s roadside media, managed by Surrey County Council through Omnibus consultancy, to ensure consistency in the customer experience across all of the independent operator’s network. The software will integrate with the operator’s Omnibus cloud-based scheduling suite and store display case information for the easy management of the 3,000 stops it serves in East and West Sussex.
Michael Bishop, General Manager at Compass Travel and a board member of the Association of Local Bus Company Managers (ALBUM), said: “We operate in rural areas which means roadside timetables are a core part of our strategy in promoting bus services to the public. Presently, our roadside publicity is either inconsistent or missing from stops in parts of East and West Sussex.
“During the demonstration by an Omnibus transport professional, it is clear that OmniStopDesign meets all our expectations. We needed return journey capability, the ability to combine stop numbers into one clear display, stop-specific information and QR codes to provide real time information and a database to record the exact location of stops. With OmniStopDesign, we have confidence that each bus stop will have the right information displayed in a clear, passenger-friendly format.”
Peter Crichton, founder of Omnibus, said: “We are delighted to strengthen our relationship with Compass Travel. OmniStopDesign not only simplifies the process of developing quality timetable publicity, but it also has bus stop management capabilities so Compass Travel can make informed decisions on the management of at-stop display cases.”
