Masabi and Littlepay have announced a partnership to deliver what they describe as the world’s first ‘cEMV in a Box’ solution. Touted as a ‘cost-effective, end-to-end contactless EMV system,’ it has been designed for deployment across all modes of public transport.
The partnership will see Masabi combine its back-office fare-engine and Justride Validator with Littlepay’s transit-specialist payment gateway.
Unlike bespoke systems, cEMV in a Box removes the complexity of deploying cEMV solutions by reducing the project and PCI certification burden and risk. The partnership removes the need for authorities and operators to procure separately for an AFC provider, payments gateway and acquiring bank. It also gives authorities flexibility to apply fare ‘rules’ and capping to offer best value to their passengers, while reducing transaction fees.
Brian Zanghi, CEO at Masabi said: “In addition to providing an invaluable tool to minimise customer contact with cash and existing ticketing infrastructure, contactless EMV can help boost ridership through a streamlined ticketing and boarding processes, maximising convenience. In this time of unprecedented change in the public transport sector we are delighted to be working with Littlepay to offer transport authorities and operators a product that can promote simple, convenient, seamless and safe travel.”
Amin Shayan, CEO of Littlepay, said: “We already know passengers enjoy the convenience of paying for travel with their contactless bank card or a digital wallet on their smartphone. With hygiene and frictionless passenger flow through stations and on vehicles essential at this time, we’ve seen demand escalate.
“Where traditionally agencies and operators faced complex, drawn-out processes and expense to assemble, secure and deploy a solution; we have taken away the headache. We’re pleased to be working with Masabi to offer cEMV in a Box, which makes contactless EMV payments immediately accessible for operators of all sizes.”
