Contactless payment systems have been installed in over 480 Stagecoach East Midland buses.
Events were held in Mansfield, Lincoln, Scunthorpe, Hull, Worksop and Grimsby to promote the new initiative and give people the chance to find out more, with Stagecoach staff on hand to answer questions.
The contactless payment system allows customers to pay with their debit or credit card, or Apple and Android Pay.
Managing Director, Michelle Hargreaves said: “There are more cars on the road, and congestion is a major problem in so many areas. That’s why we are working harder than ever to make bus travel the best alternative to using the car.
“We have invested over £5m in brand new environmentally friendly buses and ticket machine technology since November last year. The contactless payment system will help speed up journey times and make travelling by bus so much easier for our customers.
“The new technology demonstrates our commitment to providing the best possible service for passengers and works brilliantly with the Stagecoach app, which allows passengers to track buses in real-time.”