The Truronian name has been part of the coaching scene in the South West of England for over three decades, but the last few years has seen rapid growth for the brand. Richard Sharman visited Truro to find out how operations have expanded
Tucked away on an industrial estate near the centre of Truro is the main depot of First South West’s coach unit brand, Truronian. Although part of First Bus, Truronian is forging a reputation built on its own local brand, and that has paid off recently with large tender gains for college services, private hire and sports team coaches.
Setting the bar high
“The Truronian coach unit has been part of First South West since 1995, but at one stage it was down to six coaches,” explained Commercial Director Marc Morgan Huws. “When we set out thinking about our future business strategy at First South West we wanted Truronian to be a significant part of it. We have spent the last three years making changes that are now coming to fruition – we changed the structure of the company and installed new offices at Truro depot.
“We wanted this reorganisation to make Truronian one of the top three coach brands in the South West, and it’s fair to say I think we have got a lot further than I thought we would.
“Part of that reorganisation was to get Truronian accredited by various organisations, and the first gained was CoachMarque. Having an independent assessment is good for setting the bar even higher for us as a business, meaning that those stringent standards can never be dropped, which helps us drive the business forward. So Coachmarque has been good and I think will be even more important post-Covid, with customers wanting to ensure they hire vehicles from not just a quality operator, but one who has systems and processes in place to ensure high standards and cleanliness.
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