Outdoor advertising specialist CP Media has acquired bus and tram advertising business Adverta Transport Advertising. CP Media provides bespoke outdoor advertising and sponsorship services for local authorities and transport providers, and has offices in Halifax and Harrogate. Adverta specialises in bus and tram advertising and represents around 30 bus companies.
The acquisition sees CP Media add 23 staff to its growing team, which now numbers 70 people, along with further offices in the East Midlands and Ripon. Chief Executive Mike Brennan said: “The bus and tram advertising sector is one that we know well. I was heavily involved in transport advertising for many years alongside my business partner Andrew Walker. This means that Adverta is a perfect fit for our ambitious growth strategy. We are really looking forward to working with the Adverta team and growing the business in the same way that we have grown the main CP Media business and subsequently Eye Airports following our 2019 acquisition.”
Lisa Ratcliffe, Managing Director of Adverta, added: “I am proud of Adverta and very happy that it will be joining the CP Media group. CP Media has a great track record of diversification, acquisition and growth and I know that this move will help Adverta to grow significantly.”