As part of industry-wide efforts to recruit more coach and bus drivers, the Confederation of Passenger Transport (CPT) is working with operators to run a recruitment week. Running from 21 to 27 February, it will focus on operators running open days and recruitment drives locally. The CPT is providing its members with resources including a myth-busting sheet to help tackle negative perceptions about the industry, an online map which potential recruits can visit to find their local operator, and a template press release should they want to promote the event with their local media.
With around one in ten driver jobs vacant across the bus and coach sector, the CPT hopes the initiative, alongside the work of local operators, will encourage more people to consider a career in the coach and bus sector.
CPT Operations Director Keith McNally said: “As we exit the pandemic and seek to grow the number of people travelling by bus and coach to help us hit important net zero targets it is vital that operators have sufficient drivers to be able to run the services people need. Bus and coach drivers are at the heart of their local communities helping people access jobs, education as well as health and leisure services. Many drivers once they enter the industry stay for decades and our recruitment week will help showcase the benefits of a career in bus and coach.”