Creating a corporate narrative

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A matter perhaps overlooked by many is the important role an effective marketing and communications strategy plays within a business. Rayanne Baker spoke to Chloe Leach-O’Connell, Managing Director at Leach-O’Connell Consultancy, about what makes a good strategy and her experience working within the coach and bus industry

Chloe, who spent her childhood in Spain before coming back to the UK to study Spanish and Journalism at the University of Leeds, has worked for some big names, such as Arriva and Transdev. However, her beginnings were a little more humble. After graduating in 2000, Chloe started working for a translation and localisation company in Leeds. “That’s when people started wanting to translate websites not just print, so I worked on promoting the localisation of websites and software – it was all very new at the time. I spent a lot of time there working with the sales director, working with companies like UBS and Honda, looking at all of their translation and software needs,” said Chloe. It had nothing to do with buses, but that’s how she got into marketing and communication.

Chloe Leach-O’Connell, Managing Director at Leach-O’Connell Consultancy

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