Jonathan Welch speaks to Snapper Services’ Jon Salmon about how company’s data analytics platform, the Mosaiq Transit Intelligence Suite, has developed and grown
Founded by infrastructure investment company Infratil in 2006 and acquired by mobility technology specialist ICM Mobility Group in 2019, Snapper Services has its origins in transport ticketing, and grew after uncovering what it thought was an unmet need; it saw that public transit organisations were being overwhelmed by data they have but can’t make sense of. At the same time, the data they could analyse didn’t reconcile with the real-world experience they were seeing, leading them to wonder why it was relevant, how they could trust it, and how they could make decisions based on it with confidence. At the same time, reporting and compliance requirements were continuously changing and growing, as was the need to make data-based business and planning decisions, all of which it saw were taking an increasingly enormous amount of time, resources and investment, or often just set aside as ‘too hard.’
‘There had to be a better way,’ the company thought, which led it to develop its Mosaiq Transit Intelligence Suite, growing its team and creating what it says is ‘an easy-to-use platform for transit authorities and operators to understand and improve the performance of their networks.’
Starting with its own internal customers in 2019, Snapper’s Mosaiq platform has expanded through sister company Vix Technology and in 2024 it expanded further through partnerships with HaydenAI, Transit, AWS and Optibus, creating what the company says is ‘a truly global footprint’ which will ‘really make a difference to the way the world of transport works.’
The company says its products are now in use in 10 countries, supporting some 15,000 vehicles and over 3.5m monthly passenger journeys.
But this isn’t a sales pitch or an advertorial; the question we’re asking here is ‘but why is that important?’ It’s probably no surprise to anyone in the sector that data is becoming an increasingly vital part of everyday operations. Whether you’re a bus operator needing to monitor passenger flows or see what the network pinch-points are, a coach operator wanting to track vehicles and know if there are any technical problems, or a local authority trying to keep track of supported service performance, it all comes down to using data in some form; they all have ownership of vast amounts of it, but as Snapper Services puts it, very little trust in it, and little access to it.
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