Rotala’s West Midlands subsidiary, Diamond Buses Limited, has invested £600,000 on contactless ticketing machines
The new system will be implemented across the whole of the West Midlands and Worcestershire, on Sunday, April 23, as part of a deal with the supplier Ticketer.
Rotala hopes that in due course, and in coordination with Transport for the West Midlands (TfWM), Real-Time Information (RTI) will be available to passengers so they can track their bus via the operator’s app.
From the business perspective, the new ticket machines are equipped with the latest in tracking and communications technology; live location and status feeds for each vehicle will be reported back to depot traffic offices.
Simon Dunn, Chief Executive of Diamond Bus parent company Rotala Plc, said: “I am really pleased with the progress we are making in Diamond Bus.
“This investment of £600,000 in new ticket machines, with all the benefits that brings to both customers and the business, is a clear demonstration of our determination to further improve the service we deliver to our passengers.”