Hull-based East Yorkshire Coaches is restarting its day trip programme and has launched a stylish new livery for its fleet of coaches to mark a new era for coach trips and hires across the region.
The Go-Ahead-owned company, which runs UK coach holidays and day trips as well as providing coaches for private hire, unveiled the new coach design during a trip by Buses Minister Baroness Vere to York. At the same time, its range of day trips is back on sale with a programme of safe, socially distanced, trips on offer to destinations such as Whitby, Lincoln, Skegness and the Meadowhall shopping centre in Sheffield.
The new livery incorporates the company’s traditional colours along with the Yorkshire rose and a Union Jack, and will over time be rolled out to its full fleet of coaches. Ben Gilligan, the company’s Area Director, said: “It’s been a difficult time for the coach industry over the last few months, with the pandemic causing us to cancel all our summer holidays and day trips. It’s great to have some positive news, with the launch of our new bright livery coming as we bring back our programme of day trips in October. The announcement that we’re running day trips again has had a great response from the public, and we’re really looking forward to seeing some of our regular customers again as we redouble our efforts to grow the business.”
The launch coach was repainted at Meridian Coachworks near York, a facility owned by independent operator York Pullman. The design is by branding agency Best Impressions, who created the wider East Yorkshire brand, with vinyl graphics by Hull-based Kram Signs.
Ben added: “Having the coach repainted by Meridian Coachworks is a great example of small and larger coach and bus operators working together, something that’s all the more important in these challenging times.”