East Yorkshire partners with CitySwift to power improvements

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East Yorkshire operates local bus services in and around Hull, East Yorkshire, Scarborough and into North Yorkshire and Lincolnshire. JONATHAN WELCH

In response to shifting travel patterns and congestion from the pandemic, Go-Ahead’s East Yorkshire Buses is partnering with CitySwift in 2023 to leverage big data and mobility intelligence across its network. Ben Gilligan, Managing Director of East Yorkshire, explained: “2023 will be a new phase for the team at East Yorkshire Buses as we put a greater emphasis on big data and runtime optimisation to power our network, helping our teams to meet and exceed our goals.”

Head of Commercial Stuart Fillingham added, “We are thrilled to be able to use big data and AI powered runtimes to support our talented commercial team, giving them time back in their day so they can focus on more strategic decision-making for the network, passengers and drivers.”

Using CitySwift’s Evolve module, East Yorkshire will automate data analysis from big data sources across its network, which CitySwift’s engine will transform into AI-powered running times. The firm predicts that these running times will drastically improve punctuality for the network and service reliability for passengers. CitySwift says its automated analysis and schedule optimisation will turn weeks and months of analysis into hours and minutes for the company’s scheduling team.

CitySwift CEO Brian O’Rourke commented: “We’re looking forward to working with the East Yorkshire Buses team across 2023 as they use mobility intelligence to deliver a reliable and punctual service while balancing resources and passenger demand in its network.”

East Yorkshire Buses says it expects to benefit from CitySwift’s rapid deployment and scenario modelling capabilities as it approaches its network planning from a customer-centric perspective, in response to the pandemic and the resulting new movement patterns and congestion challenges.