First Bus has announced the launch of its sponsorship at Doncaster Rovers FC, as the club’s new East Stand sponsor at its Eco-Power Stadium. Commercial Director at First Bus Ian Smith said he is excited to see the partnership grow: “We are thrilled to announce our sponsorship of the East Stand at Doncaster Rovers,” he said. “We have served Doncaster for a number of years and given our depot is only a five minute journey from the stadium, it made sense to be a part of this fantastic club, so when the opportunity arose, we jumped at it.
“At First Bus, our goal is to inspire more people to use and love the bus. Over the coming weeks we’ll be working closely with Doncaster Rovers to understand fan travel needs on a match day and where we can support.”
Head of Partnerships at Club Doncaster Gaynor Waddington said: “First Bus has recently elevated its long-standing club sponsorship, to become 100Club Platinum partners and First Bus East Stand Sponsor. An increased partnership with such a high profile and community focused brand is something we are extremely proud of here at Club Doncaster. Knowing that a multi-national transport group wishes to sponsor and support the club has definitely been one of the highlights of the past few weeks and I very much look forward to working with the First Bus team to create something special, both for the business, our supporters and the community.
“Our media team, First Bus and myself are already planning some exciting and heart-warming initiatives, one of which we will be announcing shortly and I am confident that we are wholly aligned when it comes to fulfilling this partnership and east stand sponsorship, over the coming years.”
