First gets poetic

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FIRST BUS

First Bus has released what it says is a powerful poem and accompanying video along with poet George the Poet, celebrating the power of buses as a central pillar of local communities, in response to research which suggests that people are more afraid of connecting to people in their communities than ever before.

The newly commissioned research found that whilst 89% of people say that having a conversation with a stranger brightens their day, nine in 10 struggle to make conversation with strangers. Since many see buses as an important space for connecting with their community, First says it partnered with the spoken word performer to create an ‘ode to the bus,’ to remind Brits of the cultural and social significance of buses as the beating hearts of our communities and sustainable ways of moving within them.

George the Poet commented: “Buses have played a pivotal role in shaping who I am today. When I was young I had a long commute between home and school, and it introduced me to many life-long friends that I am still close with to this day, while also for helping form the foundations of my career as a poet.

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