First route from the UK to Italy

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New route also represents the first link from London to Lyon has announced a new international route linking the UK with Italy for the first time.

From July 8, the company is to operate two services a day in each direction between London, Lille, Paris, Lyon, Turin and Milan. The new route – which will be the only direct coach link between London and Milan – is the first connection between the UK and Italy. It will also provide a direct link between London and Lyon for the first time.

The route connects Britain with the new domestic network in Italy, which covers 13 cities including Rome, Milan, Naples, Venice and Florence.

Fares on every journey start from £1 and all services will operate using high specification Van Hool Astromegas, with free Wifi, power sockets, air conditioning and a toilet. Managing Director Edward Hodgson said: “This new route is great news for our customers in the UK who now have access to even more great value coach links across Europe, as well as linking into our new low-fares domestic network in Italy for the first time.

“These new services will also deliver a further boost for tourism by making it even easier to access affordable travel to and from Britain for people who may previously have been prohibited by the cost of travel.

“We are the only coach operator in Europe to offer €1 fares on all services across all routes.”, part of Stagecoach Group, has operated since 2003. It expanded from the UK to North America in 2006 and has served mainland Europe since 2012.

There are now almost 150 destinations on the megabus,com network in Europe, including London, Manchester, Glasgow, Edinburgh, Paris, Amsterdam, Brussels, Lyon, Toulouse, Barcelona, Lille, Luxembourg, Cologne, Frankfurt, Munich, Berlin, Hamburg, Rome, Milan and Naples.