First Midland Bluebird adds new branding to Discovery Route

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The new livery on the B10 now includes images of a number of attractions which can be reached from the route

First Midland Bluebird has unveiled a fresh look for its Discovery Route buses, which celebrates the communities and places of interest it serves.

The new look for the B10 service was unveiled at Glengoyne Distillery in Dumgoyne – one of the attractions on the Discovery Route.

The revamp for the Discovery Route follows a consultation with local people, stakeholders and businesses, and comes after local service changes.

The B10 is an hourly service for local communities and visitors alike. It also offers connections with other services, including the B9 Circular.

The buses, which operate between Glasgow and Stirling, have now been rebranded in deep blue with a series of images and text depicting some of the attractions and historical connections along the Discovery Route, including:

• Glengoyne Distillery;
• The Wallace Monument;
• The Duke of Wellington statue – complete with a cheeky traffic cone;
• Stirling Castle;
• Walkers on the West Highland Way – accessible via a stop at Milngavie Station;
• The Buchanan Monument at Killearn; and
• Balfron – birthplace of Alexander Greek Thomson.

The vehicles also feature the wolf symbol which depicts the folklore of Balfron and celebrates its public transport heritage. The village has had a bus depot for more than 90 years.

First Midland Bluebird Managing Director, Andrew Jarvis, said: “The Discovery Route is a great service which we’ve rebranded to get across, in a strikingly visual way and through its name, the great things on offer when you board the service.

“It provides an important service for a diverse range of customers, from those on the daily commute and people travelling for leisure or shopping, through to tourists visiting Scotland for the first time.”