GERMANY: Flixbus parent company Flix has begun a long-term partnership with the Berlin’s Staatliche Museen zu Berlin – a group of 17 museums plus associated institutions and libraries in the German capital, with its main focus on the city’s ‘Museum Island’ – to inspire people from across Germany and beyond to explore and appreciate art and culture.
Ten Flixbus coaches will feature custom anniversary designs, extending the visual impact of the partnership across the country’s cities and motorways for the duration of the one-year collaboration. As part of the partnership, Flixbus travellers will gain access to a variety of cultural perks including complimentary tickets for exhibitions on Museum Island, special giveaways, offering opportunities to experience the anniversary in unique ways and special events.
“At a time when cultural budgets are being cut, we want to make a difference. This partnership demonstrates how mobility and culture can go hand in hand. We are proud to work with Museum Island to create a unique anniversary experience for everyone,” said Daniel Krauss, CIO and co-founder of Flix. The Stiftung Preußischer Kulturbesitz, or Prussian Cultural Heritage Foundation, which oversees the museums, says the partnership is ‘groundbreaking.’
“The collaboration with Flix opens up new opportunities for us to get people excited about the diversity of Museum Island Berlin with its cultural highlights and to bring them directly to us. This commitment also underlines the economic importance of the cultural sector,” said Foundation President Hermann Parzinger.
The city’s Museum Island is not only a landmark of Berlin but also a UNESCO World Heritage Site that attracts millions of visitors from all over the world each year, and was founded 200 years ago as a free centre for art and science.
