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As the England national football team looked ahead to their European Championship quarter-final on Saturday 3 July, Go North East upped its support for the team by branding three buses with the Saint George’s Cross and a ‘Come on England’ message. Many of the operator’s staff also donned England football shirts instead of their usual uniform on the day, with the hope that ‘football’s coming home’ so they can do so again for the semi-final and final.
Following England’s win against Germany, a semi-final against Denmark or Czech Republic awaited them on Wednesday 7, having defeated Ukraine 4-0 over the weekend.
Martijn Gilbert, Managing Director at Go North East, said: “We were delighted to see England progress into the quarter-finals, and with a bit of luck the good run will continue and football will indeed come home on 11 July. During the pandemic we’ve been running a number of extra buses, so fortunately had some already in a plain white colour scheme that we’ve been able to add a simple red stripe and wording to in order to show our support and help support the region as it gets into the national football spirit. Of course this is also a great way to highlight buses as the best way to get around our region, including when heading out to watch the match! We hope that these light-hearted initiatives can drum up further support for the team as well, and gets the region dreaming of putting an end to 55 years of hurt!”
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