Go North West’s Manchester’s Orbits launch

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A £1million investment in buses for Manchester hit the road on 4 January. Go North West has invested in a fleet of buses for Manchester’s Orbits, the bold new identity for bus routes 52 and 53 in the city.

The investment in newer buses is a significant upgrade for two important bus routes that connect many of Manchester’s suburbs. The 52 runs from Failsworth to Salford Shopping City and the intu Trafford Centre, whilst the 53 – Manchester’s oldest unchanged bus route – takes an orbital circuit of the city, connecting Cheetham Hill with North Manchester General Hospital, Blackley, Harpurhey, Sportcity, Gorton, Belle Vue, Longsight, Rusholme, Salford Quays and Pendleton.

12 low-emission Alexander Dennis Enviro200 buses featuring a new, bright orange brand identity have hit the road on the 52, with more buses to follow for the 53 throughout January and into February.

John Roxburgh, Operations Manager at Go North West, said: “Our investment in a revitalised fleet of buses for Manchester’s Orbits marks a real step up in quality for customers on the 52 and 53. When we took the reins from First back in June, we promised significant investment in our fleet, and I’m really delighted that we’re now able to deliver on those promises.”

Matt Harrison, Marketing and Communications Manager at Go North West, said: “Here at Go North West, we wanted to make a big statement with the launch of Manchester’s Orbits. We’re adding a touch of quality, creating a better all-round experience and a more productive environment for our customers to relax and enjoy. We can’t wait to send these buses into Orbit!”